Announcing the

Political Leadership Academy 2019!

Candidate and Grassroots Training School

October 25-26, 2019 | Lansing, MI

Registration is now open! Click the button below to sign up!

What is the Political Leadership Academy?

Since 1995 the CTV Political Leadership Academy has trained hundreds of Michigan candidates and grassroots activists. This dynamic and informative campaign school features some of the best and most knowledgeable state and national experts who know how to run – and win – a campaign.

A significant number of PLA attendees have gone on to hold public office including Speaker of the House Lee Chatfield, MI Senator Jim Stamas, former Lt. Governor Brian Calley, former Speaker of the House Jase Bolger, former MI Senator Phil Pavlov, and former MI Senator Rick Jones.


Registration is now open! Get your tickets by clicking the button above, and be sure to check back here and watch the CTV facebook page and instagram for updates.


We have trained hundreds of citizens activists, and you could be next. This training is only offered every other year, which makes it an event you do not want to miss!

Speaker Lineup

  • Tim Walberg– Congressman, Michigan’s 8th district
  • Lana Theis– Senator, Michigan State Senate 22nd district
  • Brian Calley– President, Small Business Association of MI, former Lt. Governor of Michigan
  • James Muffett– President, Citizens for Traditional Values
  • Matt Batzel– American Majority campaign strategies instructor
  • Prof. William Wagner– President, Salt and Light Global
  • Genevieve Marnon–  Director of Policy, Right to Life of Michigan
  • David Kallman– Attorney
  • Ben Degrow– Director of Education Policy, Mackinac Center
  • Patrick Colbeck– Former Michigan Senator

Sample Schedule

Session Times Subject to Change

Day One, Friday, October 25

4:00 PM           Welcome and Announcements

4:10 PM            Laying the Foundation & Framing the Debate

4:30 PM           Issues and Messaging Panel I

      • Religious Freedom
      • Life
      • Sexual Orientation & Gender Identity
      • Family

5:30 PM              Dinner (on site) Evening Campaign School

6:45 PM              Deciding to Run: Counting the Cost

7:15 PM              Telling Your Story: You as a Candidate

8:00 PM             Writing a Campaign Plan

9:30 PM             Dismiss

Day Two, Saturday, October 26


8:30 AM              Doors and Registration Open

8:45 AM              Campaign School Resumes

9:00 AM              Organizing for Victory I: Campaign Basics

10:00 AM            Public Speaking and Advocacy

10:30 AM             Break

10:40 AM            Organizing for Victory II: Campaign Basics

11:30 AM             Issues and Messaging Panel II

      • Budget/Business
      • Constitution
      • Education

12:30 PM            Lunch Break

1:15 PM              Biggest Mistakes  Q&A

1:50 PM              Campaign Finance Reporting

2:15 PM              Fundraising

2:45 PM              Break

2:55 PM              Campaign Communication

3:25 PM              Social Media Capitol: Effective Usage

3:50 PM              Final Review

4:00 PM              Dismiss

Past Training Events