Political Leadership Academy

LOCAL LEADERSHIP PROGRAM:
ADVANCED GRASSROOTS TRACK

December 9 - 10, 2011

REGISTER here!

Download Handout Here

On top of our popular candidate track, we are introducing for the first time our Local Leadership Program. For this specialized portion, we’ll sharpen grassroots leaders’ skills on how to influence local government, wage winning campaigns for local issue initiatives and understand Michigan’s judicial process starting with local courts. It's a mega advanced grassroots leadership school on how to win the local seats of government, how to address local ballot initiatives that involve traditional family values, how to understand the all-important judicial system and how to identify the worldviews of Judges. We'll teach you tactics direct you to resources and help you be a better leader in your community.

Attendees can register online here for $89.00 per registration. The fee covers meals, fantastic content and helpful resources!

**ONLY 32 SPOTS AVAILABLE! Reserve a spot for your area representative today!**

THE LOCAL GOVERNMENT - PHILOSOPHY
Main Presenter: James Muffett
James will address what our philosophy should be toward local government; he'll help us understand the big picture.

THE LOCAL GOVERNMENT - PROCESS, STRUCTURE & PERSONAL STORY
Main Presenter: Lana Theis
Lana is a current local elected official. She's going to break down the different levels of local government, what those roles entail and help attendees understand the different questions local officials have to address. She'll share her own story and address how she operates in her role with conservative philosophies.


ISSUE MANAGEMENT
Main Presenter: Jeff Timmer
You’ve heard the stories of the local City Councils who are confronted with mega liberal issues (i.e. homosexual or gender identity related issues). We as conservatives need to understand how to address those situations and win. Join us as we help you: Create a plan, frame the issue, build support, put a face to the issue, research, find avenues to deliver the message, understand how to talk on the issue, and how to know your audience.


LOCAL JUDICIAL SYSTEM
Presenters: Dan & Colleen Pero
You’ll receive an overview of how the Michigan courts are organized and how they might be changing based on upcoming decisions by the Legislature. Learn from experts on why courts are important, and ways that the left tries to undermine the judiciary. Join us as we help you recognize judges’ worldview and what to do when one of them needs to be replaced, starting at your local court house.

LOCAL STRATEGY
Main Presenter: Dan McMaster
If you want to win a local government seat or ballot initiative as a grassroots leader, where do you start? We’ll address: how to develop strategy specialized to your area. You’ll learn how to establish focused goals, implement effective tactics, and gain insight on how to maximize your group or teams, and so much more.


COMMUNICATION 101
Main Presenter: Bill Latocki
Conservatives must understand how to be cream of the crop communicators. We must understand how to better tell our narrative both on the local and statewide level. Meet someone who has been doing marketing, branding and communication for over 20 years. He shares our mission, and wants to help grassroots leaders like you to be an effective communicator and establish a quality brand within your community for the preservation of our freedom.


**Note: Space is limited to 32 seats for this track.**

WHY THIS SCHOOL versus ANOTHER SCHOOL?
The PLA uniquely combines campaign essentials and grassroots strategies with powerful coaching for effective communications and messaging - all presented from a pro-life, pro-family and limited government philosophy. CTV is a non-partisan organization guided by Judeo-Christian and conservative principles. We believe in proactive long-term engagement, not short-term reactive politics. Our ambition is to provide effective and winning strategies while promoting an attitude of service! Join us as we learn from experts in the political arena who are not only great communicators but who are also committed to the cause. This is definitely a school you do not want to miss!

NOTE: If this Local Leadership Program does not sound like a fit for you, explore the campaign school portion of our academy. Many elected officials have found our training to be very helpful! We would love to have you join us as you seek to understand how to be a victorious candidate for the conservative cause!

For more info and to RSVP: www.ctvmichigan.org/pla

 

Other Track to Consider:
 

PLA Campaign School  - This is our feature school, offered every other year, regarded statewide as the seminar to best train you as a conservative on how to win on the ballot! This is designed for the legislative, judicial or local candidate, potential candidate and candidate support staff (or spouse). We'll bring you expertise from national and statewide leaders on what to consider when counting the cost of a campaign; fundraising and communication techniques; how to write a campaign plan; how to be a constitution-minded lawmaker; how to address the latest conservative issues and much more!
 


SPACE IS LIMITED!